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Friday, December 23, 2011

The Evolution and Revolution of Search Engines

Search engines, where would we be without them? Within the past 10-15 years the internet has become a huge part of every day American life. Many people nowadays cannot remember the time prior to having this wonderful information highway we call the internet. The internet has really revolutionized the way people live their lives; for example, you can bank online, buy just about anything you want online, meet new people online, and even find local movie times. However, one of the biggest benefits of the internet is the use of search engines. At any moment in time you may have a question, or an urge to get more information about a certain topic and that information can be easily attained through a search engine. In this article I am going to give you a brief history on the evolution of the search engine, and show you how they truly have revolutionized our lifestyles.

The history of search engines is the story of university students' projects evolving into commercial enterprises and revolutionizing the field as they went. The first attempt at creating a search engine was called Archie, and it was created in 1990 by Alan Emtage, a student at McGill University. This very primitive search engine did not use any robot technology. All Archie really did was just become a database of archived filenames, which it would try to match with users' queries.

The next evolutionary step of the search engine was the introduction of "robots." The first use of robot technology was in the search engine World Wide Web Wanderer. Simply what robots would do is scan the internet for URL's, starting at one site and using the links in the previous site to find more sites. The problems with these first robots were that if they were not written properly they would cause too many hits on a server decaying the systems performance.

To combat these initial problems Martjin Koster came out with the first web directory called "Aliweb" in October 1993. Web directories are different than search engines because the sites listed in them are not from automated robots, but rather from human editors reviewing sites and placing them in the directory.

However, shortly after, in December 1993, a new robot was born. This was called the "spider." Spiders added a much further degree of accuracy by indexing the entire text of a webpage. The older robots only indexed the URL and titles of a page, which meant that some pertinent keywords might not be indexed. This greatly improved the relevancy rankings of their results, and thus was the first major step in forming the major search engines that we have all become so used to using today.

Not long after the spider, we saw the emergence of some of the big guns. In 1994, out of Stanford University came the extremely famous Yahoo. The two guys who started Yahoo were students, David Filo and JerryYang. Basically, at first Yahoo was just a list of these guys' favorite websites. But soon, due to its easy user-friendly interface, became the most popular web directory. Due to the fact that its websites were all human reviewed, Yahoo was only able to index about 1% of the web. At this time, Altavista became the fastest growing search engines using the spider technology and was indexing up to 10 million pages a day.

By this time there are two different types of search engines, "author controlled" such as Altavista and Excite, in which results were ranked by keyword relevancy, and "editor controlled" such as Yahoo, in which humans manually placed websites into their index.
Then in late 1997 out of Stanford University was born the most popular and well-known search engine to date: GOOGLE Google has a different way of ranking its websites. It used a Pagerank system. Simply what they did was list websites higher in their results based on how many links were pointing to a particular site. Of course, the content on the page had to be relevant to the keyword typed into the search box. But basically, Google invented what you could call a system of voting. So a site with numerous backlinks or votes would rank higher. A backlink is just when someone else puts a link on their site that points to another outside site. Jump forward to today and Google has more than 80% of the websites on the internet in their index, which is pretty impressive.

Search engines have had a huge impact on the American lifestyle. They basically will grant you just about any information you want, all you have to do is type into the search box the topic you want to find more information about. Human beings are natural born information junkies, we always want to know more and find out more and search engines have made this urge of ours extremely easy to cure. Just think about it, maybe you need to fix a simple problem you have with your car. By using a search engine to do some research you may very easily figure the problem out, saving you a very costly trip to the car repair shop. They are just great educational tools, before search engines emerged if you really wanted to learn something you would go to your library and check out a book. Now before making that trip you may find out what you wanted by just sitting at your desktop and surfing through Google. The list goes on about the many benefits of this great new technology we call the search engine. I'm sure you can recall a time when you found some very good information by using one. If you're anything like me and find yourself addicted to this easily accessible information highway then your making uses of them daily.

Search engines by nature were made very easy to use. However, with a little extra knowledge about how they work you can really take advantage of them and find great information very quickly. With the right knowledge of search engines and the use of specialized tools you can literally find anything you want. And when I mean anything, I mean ANYTHING. For me personally I am excited to see what search engines will evolve into in the future. The sky is the limit. Who knows what type of search spiders the future will spawn, but one thing is for sure there will be newer and newer search technology it's just our human nature to keep trying to top ourselves.
Author Bio
Search engine specialist Steve Bis, is the author of the free search secrets newsletter and owns a unique web search tool that will help you find anything on the internet in 60 seconds, eliminating your search frustrations.
Article Source: http://www.ArticleGeek.com - Free Website Content
Related SEO - Search Engine Optimization Articles

Meta tag optimization results in high search engine ranking
Meta tags are frequently an overlooked factor which can improve the ranking of most any website.Link building for effective search engine optimization
A quality backlink pointing to your site should be in the same category and relevant in content to your website. This article outlines the difference between good and bad backlinks.
AdWords Tips: All About Keywords
As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don't know the ins and outs, it can end up costing you a lot of money and not making you any.
A Guide to successful pay per click marketing
Pay per click management is one of the best methods to bring targeted traffic to a site. To make your PPC campaign successful you need to do proper keyword research to find out the appropriate keywords that best describe your services.
A guide to good Search Engine Optimisation (SEO) tips
10 Tips on good Search Engine Optimisation practices to get your website ranking higher in the SERPS.
Robocops
The Robots.txt protocol, also called the "robots exclusion standard" is designed to lock out web spiders from accessing part of a website.
The ROR Advantage: No Spider Discrimination!
Search engine optimization is a very complex science, but at its heart is the simple rule: to format your website in such a way that spiders can immediately recognize and index its content.


Free SEO keyword analyzer tool!



Free SEO keyword analyzer tool!

This article is about a free website which has a great text analysis tool, that is very useful for anyone in the internet marketing game or who optimizes their website for search engine rankings. The sites address is www.textalyser.net this tool really does the job when it comes to analyzing either all the text on a website or just a certain portion of your choice. Giving you all sorts of great information about the keywords used in the site.



When you first enter the site you can either paste in a certain portion of text into the designated area, or you just type in the URL of the whole website you would like to have analyzed. Then you can choose as to what analysis options you would like to perform. Such as the minimum characters per word, whether you would like it to ignore numbers, and a few more. After you chose your options then you simply click analyze the text, thus returning you a complete very detailed analysis.



At the very top of your analysis it shows some basic text information like the total word count, number of different words used, sentence count, a readability index ranging from easy to hard. That little function comes in handy, because you definitely want the text of your page to be easy for the viewer to read.



The next and perhaps most important feature, shows you the occurrences and frequency at which the top keywords for your page show up. It ranks them from the number one word to whichever number you would like it to stop at. That is set at the options you chose before you analyzed the text. This particular feature is very nice to SEO's, seeing as that it lists the top words on a site and the density/frequency of which they appear. So an example of how this might help would be if you were targeting to have a certain keyword density for a particular keyword on your site. Thus enabling you to figure out whether to add more or less of that word to meet the density at which is required for the search engines to list you for that keyword.



Not only does this tell you your top ranking keywords it tell you the top word phrases, ranging from 2 word to 5 word phrases. It gives the count of how many times that phrase was used and also shows the frequency compared to the rest of the text on the page.



Anyone who is in the internet marketing field especially marketers who optimize their websites for search engine traffic can make great use of this free tool. I personally find great use in this tool for the process of my keyword research, which is essential for any search engine optimization campaign.

Author Bio

Search engine specialist Steve Bis, is the author of the free search secrets newsletter and owns a unique web search tool that will help you find anything on the internet in 60 seconds, eliminating your search frustrations.

Article Source: http://www.ArticleGeek.com - Free Website Content



Wednesday, December 21, 2011

Official Google Blog: On your mark, get set, GOMC!

Official Google Blog: On your mark, get set, GOMC!


Free Traffic



Free Traffic

By: Andrew Daigle

If you're an online marketer and own a website, you know what free traffic means. You also know there's really no such thing as free. There are free traffic exchanges that allow you to get free traffic to your website or promotion, but you must spend your time surfing through other websites to earn credits. Free traffic exchanges are a great way to get lots of visitors to your site however, so spending an hour a day surfing, is not a lot to ask if you're making sales from your efforts.

Free traffic exchanges are a great marketing tool for a many reasons. The best reason is that you get lots of people looking, and hopefully clicking on your website or promotional pages. But there are hidden benefits to free traffic exchanges you may not have even considered.

Search engines love free traffic exchanges because of all the incoming and outgoing links they generate. Plus the rapidly changing content is another reason the search engines love traffic exchanges. Exchanges that have more content also generate a higher page rank, and therefore more traffic, and increased memberships. The key is to find exchanges that are very active and have lots of members. The more members they have, the more potential customers you get looking at your offer and your chances for sales conversions are that much better. But bigger isn't always better.

Some free traffic exchanges may convert sales like crazy for one person, and be a complete waste of time for another. If everyone were promoting the same website or affiliate program is the same traffic exchange for example, then chances are you would not make many sales. Even if you were promoting the #1 thing on the internet, if everyone promoted the same program, your chances are much lower that someone will purchase through your website or link to make you any money. Also, when people see the same ad over and over again, they get desensitized to it. Don't fall into this trap. It's one thing to try and sell a very popular product/service/ebook etc, but it's another thing when a million other people are trying to do it too. Competition is a good thing, because it validates your market, but too much competition is tough and it's time to move on to something else.

We all know clicking on ads in a free traffic exchange can be very boring, monotonous and can take a lot of time. That's why you need to make the best of your opportunity or you will just be wasting a lot of your time and effort on something that just isn't working. If you have your own niche website, then you already differentiated yourself from the pack. If you are an affiliate marketer, then you need to find products/services that everyone else isn't promoting, especially within that particular traffic exchange.

One way to use free traffic exchanges to your advantage is to join a few at first, and see if your sales pick up. If your sales aren't doing well, then test out a few more. When you do find a few traffic exchanges that appear to be generating sales for you, then narrow those down until you find the one, or two that are working. Now concentrate your efforts on those because they're the ones you want. At least for now anyway. Things may change, so keep an eye on your campaigns and if sales seem to be falling off, then it might be time to change your offer or find another traffic exchange that could pick your profits up again.

As I mentioned, your individual promotion is everything. If you're trying to promote something everyone else is, I don't care what traffic exchange service you're using, your sales conversions are going to be very low, or nothing at all. You cannot always blame the exchange. Sometimes you have to look at yourself and think if you're doing all you can to make sales.

If you're going to use multiple free traffic exchanges, and I recommend that you do, you should get yourself a multi-tab web browser. Many of these browsers are free and run on PCs and MACs. The tabs feature allows you to have one web browser open with multiple tabs each going to a separate website. You could easily put 5 or 6 of your free exchange sites in these tabs, and earn credits for all of them at the same time. So instead of surfing for 1/2 an hour or an hour earning 200 hits for one exchange, you could earn 200 hits for 5 exchanges in the same amount of time. This is a huge time saver and multiplies your earned hits by 5X or 6X.

Getting free traffic to your website is a lot of work. If you don't have the money to spend on full blown PPC (pay-per-click) campaigns like Google AdWords, free traffic exchanges are a great way to get the traffic you need at a very good price. Free!

Author Bio

Andrew Daigle is owner and creator of TrumpTraffic.com, a Free Traffic Exchange www.trumptraffic.com, DXInOne Free Training Site and Forum www.dxout.com and Google AdWords Training www.adwording.com

Article Source: http://www.ArticleGeek.com - Free Website Content





Is automated traffic something to consider?



Is automated traffic something to consider?

Automated traffic - What's it about?



There are many, different services that offer some sort of traffic exchange. Some require you to click, and browse other people's web pages. As this is a requirement for everyone, your site will be seen by everyone using the same system.



Other programs - known as autosurfs - are based on the same idea, but instead of clicking links, the script does it for you. The good thing about it is; you do not have to browse, or even watch a single page to earn "page views". The downside is quite obvious; there is no guarantee your site will actually be seen, you are only getting automated page views.



Another way of exchanging traffic with other websites is thru, so called toplists. You simply send visitors to a toplist - the more you send, the higher your link will be placed - getting you more visitors back.



Yet another popular method is banner exchanges, borderline automated. Often it IS script based, with methods of earning credits much the same as traffic exchanges and autosurfs. But the big difference is in the quality of traffic received. Another big advantage is the free exposure you - and your trademark - will get from having your banner seen all over the web. It is no coincidence large companies spend top dollar on making their trademark(s) well known.



Is this traffic of any use?



Well, it might be. Depending on what your site is about, you can gain much from these programs. Advertising a product appealing to webmasters and site owners, will make it easier to attract new customers, since they are the only ones using these traffic programs.



If you have a site completely unrelated to the webmaster community, you might advertise your affiliate program, if you have one.



For those of you not running an affiliate program, and with no products appealing to webmasters, it's time to get creative.

If you use these "tools" to your advantage, it is possible to extract quality visitors - all though not in the same quantity - instead of merely site views and loss of bandwidth. Read more about converting hits into visitors at El Traffico

Are there any hazards?



Many contextual advertisers do not approve of automated traffic, some will even terminate your account if you repeatedly send automated traffic to pages with contextual advertising code on it. If you drive a lot of traffic to your site, see to it you only send it to pages without these ads. This is extremely important if you are getting paid per impression. No one wants to pay you for automated impressions.



Try to spread the traffic out a bit, not allocating all visitors at the same time. It can, and will be a huge amount of page views if you are using autosurfs to directly send traffic to your site. This can slow the site down if you point them to a "heavy page".

Author Bio

Greger Klen, co-owner of El Traffico - A site about free web traffic.

Article Source: http://www.ArticleGeek.com - Free Website Content





Is automated traffic something to consider?



Is automated traffic something to consider?

Automated traffic - What's it about?



There are many, different services that offer some sort of traffic exchange. Some require you to click, and browse other people's web pages. As this is a requirement for everyone, your site will be seen by everyone using the same system.



Other programs - known as autosurfs - are based on the same idea, but instead of clicking links, the script does it for you. The good thing about it is; you do not have to browse, or even watch a single page to earn "page views". The downside is quite obvious; there is no guarantee your site will actually be seen, you are only getting automated page views.



Another way of exchanging traffic with other websites is thru, so called toplists. You simply send visitors to a toplist - the more you send, the higher your link will be placed - getting you more visitors back.



Yet another popular method is banner exchanges, borderline automated. Often it IS script based, with methods of earning credits much the same as traffic exchanges and autosurfs. But the big difference is in the quality of traffic received. Another big advantage is the free exposure you - and your trademark - will get from having your banner seen all over the web. It is no coincidence large companies spend top dollar on making their trademark(s) well known.



Is this traffic of any use?



Well, it might be. Depending on what your site is about, you can gain much from these programs. Advertising a product appealing to webmasters and site owners, will make it easier to attract new customers, since they are the only ones using these traffic programs.



If you have a site completely unrelated to the webmaster community, you might advertise your affiliate program, if you have one.



For those of you not running an affiliate program, and with no products appealing to webmasters, it's time to get creative.

If you use these "tools" to your advantage, it is possible to extract quality visitors - all though not in the same quantity - instead of merely site views and loss of bandwidth. Read more about converting hits into visitors at El Traffico

Are there any hazards?



Many contextual advertisers do not approve of automated traffic, some will even terminate your account if you repeatedly send automated traffic to pages with contextual advertising code on it. If you drive a lot of traffic to your site, see to it you only send it to pages without these ads. This is extremely important if you are getting paid per impression. No one wants to pay you for automated impressions.



Try to spread the traffic out a bit, not allocating all visitors at the same time. It can, and will be a huge amount of page views if you are using autosurfs to directly send traffic to your site. This can slow the site down if you point them to a "heavy page".

Author Bio

Greger Klen, co-owner of El Traffico - A site about free web traffic.

Article Source: http://www.ArticleGeek.com - Free Website Content





Is automated traffic something to consider?



Is automated traffic something to consider?

Automated traffic - What's it about?



There are many, different services that offer some sort of traffic exchange. Some require you to click, and browse other people's web pages. As this is a requirement for everyone, your site will be seen by everyone using the same system.



Other programs - known as autosurfs - are based on the same idea, but instead of clicking links, the script does it for you. The good thing about it is; you do not have to browse, or even watch a single page to earn "page views". The downside is quite obvious; there is no guarantee your site will actually be seen, you are only getting automated page views.



Another way of exchanging traffic with other websites is thru, so called toplists. You simply send visitors to a toplist - the more you send, the higher your link will be placed - getting you more visitors back.



Yet another popular method is banner exchanges, borderline automated. Often it IS script based, with methods of earning credits much the same as traffic exchanges and autosurfs. But the big difference is in the quality of traffic received. Another big advantage is the free exposure you - and your trademark - will get from having your banner seen all over the web. It is no coincidence large companies spend top dollar on making their trademark(s) well known.



Is this traffic of any use?



Well, it might be. Depending on what your site is about, you can gain much from these programs. Advertising a product appealing to webmasters and site owners, will make it easier to attract new customers, since they are the only ones using these traffic programs.



If you have a site completely unrelated to the webmaster community, you might advertise your affiliate program, if you have one.



For those of you not running an affiliate program, and with no products appealing to webmasters, it's time to get creative.

If you use these "tools" to your advantage, it is possible to extract quality visitors - all though not in the same quantity - instead of merely site views and loss of bandwidth. Read more about converting hits into visitors at El Traffico

Are there any hazards?



Many contextual advertisers do not approve of automated traffic, some will even terminate your account if you repeatedly send automated traffic to pages with contextual advertising code on it. If you drive a lot of traffic to your site, see to it you only send it to pages without these ads. This is extremely important if you are getting paid per impression. No one wants to pay you for automated impressions.



Try to spread the traffic out a bit, not allocating all visitors at the same time. It can, and will be a huge amount of page views if you are using autosurfs to directly send traffic to your site. This can slow the site down if you point them to a "heavy page".

Author Bio

Greger Klen, co-owner of El Traffico - A site about free web traffic.

Article Source: http://www.ArticleGeek.com - Free Website Content





10 Reasons To Submit Your Articles To Ezines Directory



10 Reasons To Submit Your Articles To Ezines Directory

Getting your product or service delivered to your targeted audience is one of the most important success factor in internet based business. There are many technique to deliver your content to your targetted audence. Submit good articles to high traffic ezine directory is one of the technique which is relatively simple and affordable for build up your online business. Below are lists the benefits.



1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.



2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.



3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.



4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.



5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.



6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.



7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.



8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.



9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your

product or service. You will then be able to increase your profits.



10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.



The above list is a great start if you are thinking of starting a business on internet. It is relatively simple and very affordable.

Send this page to:

Author Bio

Hendry Chang (the8online team) - team of enthusiast internet entrepreneurs. For more about internet business tips and ideas, please visit us at http://www.the8online.com/index.html

Article Source: http://www.ArticleGeek.com - Free Website Content



Write Artciles for Traffic



10 Reasons To Submit Your Articles To Ezines Directory



10 Reasons To Submit Your Articles To Ezines Directory

Getting your product or service delivered to your targeted audience is one of the most important success factor in internet based business. There are many technique to deliver your content to your targetted audence. Submit good articles to high traffic ezine directory is one of the technique which is relatively simple and affordable for build up your online business. Below are lists the benefits.



1. You'll brand your web site, business and yourself by submitting articles to e-zines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.



2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.



3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.



4. You might get extra exposure if the e-zine publisher archives their e-zine on their site. People might want to read the back issues before they make the decision to subscribe.



5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other e-zines that don't publish your articles.



6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your income.



7. You could allow e-zine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.



8. You will get your article published all over the web when you submit it to an e-zine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.



9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your

product or service. You will then be able to increase your profits.



10. You could get your article guaranteed to run in an e-zine. You could agree to run one of their articles in your e-zine if, in exchange, they run yours in their e-zine. It's a win/win situation.



The above list is a great start if you are thinking of starting a business on internet. It is relatively simple and very affordable.

Send this page to:
Author Bio

Hendry Chang (the8online team) - team of enthusiast internet entrepreneurs. For more about internet business tips and ideas, please visit us at http://www.the8online.com/index.html

Article Source: http://www.ArticleGeek.com - Free Website Content